In today’s market every reasonable marketing tool needs to be used in order to obtain the highest possible price in a reasonable period of time. The “Seller’s Market” of 2004 thru 2006 has disappeared and we now need to recognize that we are in a more balanced market where supply equals demand. Our services are geared to helping you obtain the highest possible price in today’s market. To accomplish this, we will do the following:
PRICING
We will complete a Competitive Market Analysis (CMA) where we research similar homes that have sold in the past six months. We will likewise review the market for similar homes that are currently available for sale.
MULTIPLE LISTING SERVICES
We will submit your property to the appropriate multiple listing service. We are members of TREND and the Lehigh Valley MLS. In some case we will submit a property to both. For Commercial/ Industrial properties we use a number of information services such as Loopnet, Property Line and Co-Star.
INTERNET MARKETING
This is now the second largest source of incoming client calls. We will make sure that your property is listed on several web sites, including:
SIGNS
Signs account for over 55% of potential buyer call ins. We STRONGLY recommend that a sign be placed on the property as soon as possible. If the sign is damaged or vandalized – please call our office immediately so that we can replace it.
OPEN HOUSES
Depending upon the circumstances we may want to conduct two types of Open Houses. One is a Broker’s Open House where we invite the agent community to inspect the property. The other is a traditional Open House wherein the public is invited to inspect the property. In both instances, the listing agent or another agent from our company will be present to answer questions and point out the special features of your home.
ADVERTISING
We use a variety of newspapers and magazines for our listings. The placement depends upon the geographical location of the property and the geographical circulation of the newspaper/ magazine. Below is a partial list of the various newspapers and magazines that we use in marketing our listings:
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- Lehigh Valley
Real Estate Weekly
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- Hearthstone
Town and Country
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SHOWINGS AND FEEDBACK
It is extremely important that you be as flexible as possible in accommodating inspections. While we will try to give you as much advanced notice as possible – there will be times where we request a showing on short notice. Periodically your listing agent will contact you to discuss various feedback from clients who have inspected your property. While no one is immune from negative comments, we need to know the buying public’s reaction. If there is a particular shortcoming to the property, we will discuss with you any alternative available to correct it.
HIGHLIGHT FOLDER
We will prepare Highlight Folders for your home. We will supply you with an initial bundle of these marketing folders and ask that you keep them in a prominent place in the house so that clients and their agents will pick them up when making an inspection. Should your supply start to dwindle – please call you listing agent so that they can replenish the supply. |
